About The Founder

Tamar Madmoni Reich was born and raised in Israel. Interest and drive in the field of dance lead Tamar to Nadine Bommer, a world-renowned award-winning choreographer. Tamar’s relationship with dance under the watchful eye and supervision of Nadine, with whom she trained for 6 years, sparked an ineradicable fascination with this form of non-verbal  communication.

It was this passion that secured Tamar a place in Nadine's dance company giving her the opportunity to travel the world  performing as a member of the Company. Dance became an outlet for expression she wasn't aware she needed to communicate during her crucial and fragile teen years; an outlet That once found, was never forgotten.

Shortly after her service in the IDF, Tamar arrived in NY to follow her first true passion -- acting.

After her first workshop with Irma Sandrey from the Lee Strasberg theatre and film institute, Tamar realized that the craft loved her as much as she loved it. Tamar studied at various schools and workshops in New York City, gathering influence from diverse group of teachers and techniques. Among her most influential mentors is Alexandra Neil from the Michael Howard studio and Bruce Orenstein from the Bruce Orenstein workshop, where she also made her directorial debut.

Tamar had already created a path for herself in the acting world as Conflict struck when she found herself caught between two  opposing worlds. Tamar was in New York and professionally was in the advantageous Position of working on producing and performing in the sexually intense play HOPSCOTCH by Israel Horowitz. Personally however, Tamar was becoming more observant and was engaged to Akiva, her now husband.
This was a blessing and an important decision on the road to self-discovery.
Tamar's decision to become Shomer Negia, a term which means the only man a woman should touch or be touched by is her husband, and visa versa-meant that she was no longer able to commit to performing in HOPSCOTCH.

And so after an almost four year break from acting, during which she gave birth to her two children, Tamar decided it was time to re ignite her passion for acting and dancing, two mediums through which she was able to express herself throughout her youth and her adult life and are an inseparable part of who she is. Tamar recognized the gap that was formed and realized the liberties she took upon herself meant restrictions in the world of the performing arts. At some point, however, it became clear to Tamar that her professional and personal life could work together, but to have the two worlds meet would require a few adjustments. Determined not to give up her passion and realizing the immense need that was not solely her own along with a strong belief that the world of entertainment is changing and more opportunities can arise for women such as herself, she went on to open Taliah PAC.